I was the lead artist on Word Crafter by Gameloft and one of two artists on the entire project. I developed different concepts for the look and feel of the game that varied greatly before production began. The final concept that won was a sweet nature based theme where the starting point of the level was a seed and the finishing point was a full grown tree! The words that the player built along the path would turn into rivers which would water the seed, and in essence build new worlds. I also created in game art assets and animations for the project. Below is a video of some of the gameplay from Word Crafter.