Zynga launched a new Harry Potter match 3 game in the fall of 2020. As part of the UA marketing art team, I was given the very important task of creating custom character animations and animated backgrounds with vibrant visual effects to be used in ads for the new game that would catch the attention of potential new users! I animated a large cast of characters and backgrounds to be used in different ads by the video team and I created and designed many static and animated ads myself as well. It was so much fun! Below are a few of my favorite animated ads that I created. Please click on the ad to play. These do have music so be sure the sound on your device is not set too high!